When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
— R. Buckminster Fuller

I am Payam! I believe that design is an instrument of evolution and I have created this orginaztion in order to devote my life to this pursuit. Every piece of this process is the result of constant refining based on the highest ideals, principles and practices available to us. Products are created for the utmost functional purpose via processes that are sustainable. My mission is to empower people with what we do every step of the way and always bring into existence improvements to our world. Bringing anything into existence is a major responsibility that has a profound impact on our world. The world doesn't need us to fill our lives with any more useless items. We are Innovating and reimagining the essentials that afford people maximum capabilities from minimum elements. I will always strive for balance, harmony and simplicity with my design decisions in this lifelong process of refining our functional built environment. However, if the solutions are not beautiful, I know we ain't finished... Kiitos! @;0) #APPARELEVOLUTION